28.07 MobileTech2012 Day 3 – Beautiful apps sell better!
March 28th, 2012Schönere Apps verkaufen sich besser! from Dr. Stephan Gillmeier
My good friend and colleague Stephan shares his deep experience in the creation of gorgeous looking graphics and animation.
Key message: It’s all about the experience! From the first encounter with the product though to daily usage and beyond.
According to Stephan, Interface Builder (the drag and drop UI designed built into XCode) on its own is not flexible enough for the creation of truly stunning UIs. However, Apple provides APIs which enables programmatic realisation of such interfaces: QuartzCore, CoreGraphics, CoreAnimation.
Stephan shows how – with relatively little programming effort – subtle but profound improvements in the UI experience can be achieved.
To finish up, he recommends that as much up-front preparation of images as possible should be made. The reason for this is that despite the power of the aforementioned APIs, their use comes at a relatively high cost in terms of computing power. Graphics can be prepared in advance using tools like Keynote, Photoshop, Preview.
After seeing this presentation I feel both inspired and empowered to make big improvements in my UIs. Still, it’s not clear to a geek like me how one comes up with ideas in the first place. I remain convinced that not everybody possesses an aesthetic sense. Not everybody is like Stephan G or, for that matter, Steve Jobs.











Posted by Mike
