Don’t doubt it for a second: A paradigm-shifting idea is taking shape on Johnny Anonymous’s laptop as I write these words. Johnny’s idea is a radical as it is ingenious. It will change the way you communicate, work, think… breath. It may bring you that one love you’ve been longing for all your life; bring your kids opportunities and joy beyond their wildest dreams; resolve international crises; lead to cures for cancer; cut CO2 emissions in half; make quantum mechanics comprehensible to the lay-person; cause Dan Brown to write a decent book (okay, maybe not). Hell, it may even help us to make contact with aliens – how cool is that?!
Will Johnny’s idea ever see the light of day? As long as the Internet remains a level playing field, he/it has good a chance as any. Yet if the likes of Veroogle (Goozon?) have their way, then Mr. CEO will quash Johnny’s idea quicker than you can say the words “big fat severance package”.
Should Big Corporate really be permitted to dictate the accessibility and the quality of service that Johnny’s idea receives when he attempts to reveal it to the world? Let me put it this way: Can we trust corporations to govern themselves in such a way that they never,ever take active steps to diminish the chances of a potential competitor’s idea from taking hold? Don’t worry – it was a rhetorical question.
Is the world – virtual or otherwise – really so oblivious to the messy, awesome beauty that is the Egalitarian Internet; so apathetic that it will not lift a finger to rescue one of humankind’s finest achievements? Will the masses revolt? Furthermore, who will speak for us? Where are you Tim Berners-Lee?
So until the masses mobilize – and they surely must – here’s a tiny, yet powerful step that Joe Public – read: you – can take RIGHT THIS INSTANT: Bing.