In Charge of Technology
In his 30 years in BMW research and development, Ulrich (known as Ulli) took a lead role in developing some of the carmaker’s most innovative vehicles, tapping into his relentless drive to support the future of clean driving. His passion for automobiles and motorcycles began in 1975 at a dealership that built BMW racecars. Joining BMW R&D, he oversaw the iconic MINI brand. In the mid-1990s, he led the development of the BMW Z3, a two-seat sports car that won numerous awards (and became one of the few non-British cars that superspy James Bond drove in the film GoldenEye. In 1998, Ulli moved BMW into new terrain, leading development of the X5, the company’s first SUV. That spirit of exploration continued with his leading role in BMW’s "Project i,” electric cars designed for the mobility needs of people who live in large cities. His commitment to clean energy continued with his work on the BMW i3, which won two World Car of the Year Awards, and the i8, given the coveted title “World Green Car of the Year” in 2015. He left BMW in 2016 to consult with an investment firm and EV startups about the industry’s future. Having worked in both Europe and the U.S., he has strong partnerships with industry leaders as well as key suppliers. Ulli was CTO at Faraday Future before co-founding Canoo.